Friday, April 4, 2014
D is for Defining your Audience
Defining your audience is key to helping you sell your book. It is also key to editing your book and choosing your beta readers.
My husband is a voracious reader but he has never read a romance story or a book about a female's take on mid-life crisis or a book about family relationships. He is not my audience and is not going to be a good beta reader for me.
Women over forty who enjoy reading romance or contemporary fiction are my audience and they have made the best beta readers. I do have a wonderful male writer in one of my groups who read the chapter where my lead characters meet and all five of the women loved it exactly as it was but he thought it needed more sex and that the description of the woman should talk more about her breasts. "NO!" was the resounding response from the women in the group and they are my audience so their opinions are the ones that count.
Knowing my audience also helps to define my comparison authors and books. It helps me know where to advertise my book as well.
Defining your audience is one of the first things you have to do when you have completed the first draft of your story.